In the heart of Northbridge on James Street, the Alex hotel only opened in 2015, so everything is new and shiny. The designers have gone with an industrial vibe, with polished concrete and exposed concrete ceilings. But rather than feeling cold and dusty, the hotel feels funky and cool, while still somehow being warm and inviting.
In fact, the Alex has managed to pull off a feat that so many other hotels would love to emulate: they’ve created common areas that make you actually want to hang out in them. With the perfect combination of rugs, velvet couches, a fantastic book selection, soft lighting, open space, floor to ceiling windows and a self-service bar, the Alex has managed to embody that often-used (but rarely lived up to) pinnacle of the hotel industry: the ‘home away from home’. We wanted to move in immediately.
Our room was on the 6th floor, which featured a tiny balcony with a big view over Northbridge to the city. The room was everything you could ask for in a boutique hotel, with heavenly pillow top beds which ensured a blissful night’s sleep, despite being in what must be one of the noisiest places in Perth (thank goodness for double glazing).
Add to all of the above free bicycle hire, good coffee, great breakfast and a very pleasant little rooftop terrace, and you’ve got yourself the perfect city staycation.
Around the hotel: Being on James Street in the middle of Northbridge, the places within walking distance of the Alex are boundless. The closest is the Shadow wine bar, which would have to be one of the classiest establishments in Northbridge. The food is exquisite, and the wine list features tipples from around the globe, which your friendly waitstaff will happily help match to your meal.
Over the road is Lot 20, a funky bar/restaurant serving an extensive list of cocktails and share plates. Other standouts in Northbridge would have to be La Cholita, which serves up awesome Mexican street food and, in my opinion, the best margaritas in town. A bit further down the road there’s Lucky Chan’s, a quirky Asian eatery with top notch food and a Laundromat theme.
The best time of year to stay at the Alex would have to be January-March, during the Fringe and Perth International Arts Festivals. The hotel is just steps from the Cultural Centre, which during festival time features an endless array of incredible shows, food trucks, bars and free entertainment.
For more info on Northbridge, check this out: http://waandfaraway.com.au/new-blog/2015/12/1/thenewnorthbridge